Today I’m talking with Chris Ertel. Chris is a brand and creative strategist. He focuses on providing the key insights needed to help brands stand out in this hyper-competitive environment we all find ourselves in.
I love this topic. Love talking about this and digging in because branding is such an important piece of the marketing puzzle. I believe it’s the foundational element for any business.
So many companies get it wrong. They think of branding as a logo or color treatment in a brochure or on a website.
When in reality…your company’s brand is the only thing is the moat that can hold off your competition.
Chris is a great guess because he was totally comfortable with going into the weeds about his process for identifying the brand story. This podcast along with the pod with Kate DiLeo are both Masterclasses on the topic.
I hope you enjoy! And please hit subscribe!