The world of marketing is changing almost daily. So…can you teach it?

In this episode, I have a fascinating sit-down with Steve Brewer. Steve is an Assistant Professor of Marketing at Carroll University. He shares with us his thoughts on:

  • How to teach marketing in today’s world.
  • How recent grads can gain an edge and get a career in marketing.
  • What most businesses get wrong when it comes to marketing.
  • What other non-business classes students should consider taking.
  • And Steve shares his thoughts on what higher education is getting right and where higher ed is going in the future.


Martha Carrigan rejoins the pod to give us her take on what’s going on with hiring and the economy.

Martha always has something interesting takes and I thought it would be a nice complement to the interview with Steve.

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The book Steve is reading.

Reach out to Steve at:

Reach out to Martha at:

Music by: VJ Memes

RIFF Artwork: Emma McGovern

RIFF Host: Pat McGovern