Richard Hanson is the Marketing Manager at Children’s Wisconsin.

For those not familiar with this organization…Children’s is dedicated to the health and well-being of children. It’s a cool organization and Richard is a key member of their marketing team.

In this interview we riff on:

👉 The state of healthcare marketing  — where are we at today.

👉  The KEY pressure points within the industry.

👉  What are the steps healthcare organizations can take to win more customers? And the importance of OWNING the experience.

👉  The future of telemedicine.

👉 The importance of patient RETENTION as the next phase of healthcare marketing.

👉 Richard’s two elements of branding.

👉 The KPIs and metrics Richard looks at.

👉 How they decide on what content they will use in their campaigns.

I loved talking to Richard. He’s a smart and genuinely nice guy. I know you are going to like it so have a listen and then hit that button labeled Subscribe.

If there are topics you would like us to cover…let us know.

To learn more about the American Marketing Association–Milwaukee Chapter visit our website:

Music by: VJ Memes

RIFF Artwork: Emma McGovern

RIFF Host: Pat McGovern. Connect with Pat at