Here’s my sit-down with brand strategist extraordinaire, Kate DiLeo. Kate is also the founder and CEO of Ennobble.

What does she do? Well, one look at her website and you know right away: She builds brands that win more work!

I love that. Simple. Clear. And to the point.

And she does this by focusing on three specific things.

  1. Your tagline: What you do.
  2. Your Value Prop: How the company is going to solve your pain points.
  3. Differentiation — How are you different from your competition.

DiLeo is amazing. Full of energy, passion, hustle, and smarts. What a powerful combo. I loved this interview and walked away with a ton of insights.  I know you will as well.

Have a listen and then follow the pod.

To connect with Kate, reach out to her on LinkedIn. Or visit her site:

To learn more about the American Marketing Association–Milwaukee Chapter visit our website:

If there are topics you would like us to cover…let us know.

Music by: VJ Memes

RIFF Artwork: Emma McGovern

RIFF Host: Pat McGovern. Connect with Pat at