Storytelling is so important and yet few companies are actually good at it. So, in this episode, I have a sit-down with Betsy Radue and we go through how to become a better storyteller.

We cover things like:

  • How to get to know your customer — the critical first step.
  • The different types of stories you can tell.
  • What are the different elements that makeup storytelling.
  • And the one key ingredient every story has to have.

Betsy is just pure gold. Not only does she have a great vibe. She has such an impressive background working at: Kohler, GMR, Palermos Pizza, and now as the Director of Digital at Stella & Chewys.

If you’re in marketing, you need to have a listen. Enjoy the show and please hit subscribe when you’re done.

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Betsy’s Favorite Billy Joel Song:

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Music by: VJ Memes

RIFF Artwork: Emma McGovern

RIFF Host: Pat McGovern