Storytelling is so important and yet few companies are actually good at it. So, in this episode, I have a sit-down with Betsy Radue and we go through how to become a better storyteller.
We cover things like:
- How to get to know your customer — the critical first step.
- The different types of stories you can tell.
- What are the different elements that makeup storytelling.
- And the one key ingredient every story has to have.
Betsy is just pure gold. Not only does she have a great vibe. She has such an impressive background working at: Kohler, GMR, Palermos Pizza, and now as the Director of Digital at Stella & Chewys.
If you’re in marketing, you need to have a listen. Enjoy the show and please hit subscribe when you’re done.
Budweiser Super Bowl Ad: https://www.youtube.com/watch?v=7p_3lITiK_Q
Betsy’s Favorite Billy Joel Song: https://www.youtube.com/watch?v=7p_3lITiK_Q
Interested in learning more about the AMA head on over to www.amamilwaukee.org
Connect with Betsy here: https://www.linkedin.com/in/betsyradue/
Music by: VJ Memes
RIFF Artwork: Emma McGovern
RIFF Host: Pat McGovern