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All about ABM: Plug in and electrify your sales pipeline
March 1 @ 5:30 am - 7:00 am
$10 – $20
NEW TIME: Wednesday, March 1st 11:30-1:00. Same Location.
Amazon has set the standard for personalized purchasing experiences … Why should a business purchase be any different?
Establishing account-based marketing strategies will increase your department’s ROI, maximize customer engagement and heat up your sales pipeline.
On March 1, learn how industry pro Kate Moreland is using a blend of analytics and artistry to tear down the “boring” reputation of manufacturing marketing. With increased ROI and customer engagement, her approach has challenged old-school mindsets and invigorated a company with over 100 years of history.
You’ll learn:
- An overview of Account Based Marketing
- First steps in establishing an ABM program
- Tips for identifying pilot campaigns and gaining company buy-in
- How to avoid real-life pitfalls to help your first program be a roaring success
Register today!