Sports marketing is big. How big? According to Statista in 2022 the sports marketing industry was a $487 billion dollar juggernaut. By 2027 it will be over $620 billion! The bottom line is sports marketing is a growing channel possessing the power to connect brands with customers.
At our next AMA event, we are going to sit down with four sports marketers to better understand what they do. And how marketers outside of the arena can learn from them.
Panel members include:
The panel will be moderated by AMA President Michele Tonkovitz.