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How PR is the new lead for brand strategists

April 18 @ 11:30 am - 1:00 pm

Learn a brand journalism approach and the steps to build a creative PR and a narrative-based brand that makes everyone feel like they’re not selling or being sold … because taking a business endeavor and turning it into an inspired human one works. Inspired brands inherently foster reasons to believe that are relevant, meaningful, and disruptive in a growing sea of predictable, transactional communication.

Event Details:

11:30am – 12:00pm | Lunch (not provided; bring your own) and networking
12:00pm – 12:45pm | Presentation and Q&A

AMA Member Ticket | $10
General Admission (Non-Member) | $20

To sign up for April 18th’s event, click here.

About the Speaker

With a passion-fueled brand lensing approach, LeMonds has spent the past 32-plus years working with several Fortune 500’s as well as mid-size companies, startups, nonprofits, sports teams, and high-profile celebrities. While pioneering brand journalism, his creative, award-winning work has helped to launch nationally and globally recognized brands, as well as revitalize long-standing legacies.

What to Expect

  1. Learn the importance and the difference between brand positions and brand narratives to unlock your brand’s story engine. With a proven brand lensing and journalism approach, you’ll leave with a reinvigorated view that unveils multiple story angles that are waiting to be shared. Your brand will be able to stay relevant, adaptable and trustworthy.
  2. You’ll be passionately reminded and moved to the undeniable truth that it’s ALWAYS about the why, and you’ll leave with a process for creating a dynamic and an inspiring brand narrative that always turns business endeavors into great human ones.
  3. Stories shouldn’t feel like selling and your audience shouldn’t feel like they’re being sold. So, this is a great time to learn how to build a proven brand and story architecture goes well beyond the propositional based stories that flood your feeds … and the spamming of one dimensional rhetoric that your bosses or clients may overly value.


University of Wisconsin – Milwaukee School of Continuing Education
61 West Wisconsin Ave, Suite 6000
Milwaukee, Wisconsin 53203
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