We all know music moves people’s bodies, hearts, and souls. But it also inspires them to spend their money. Today as I talk with Leonard Novati, you will hear an inspiring story of how this software engineer/deejay from Tanzania turned his love of African music into a growing business venture.

Creator of user-friendly music app Afro Charts, Leonard has found a way to not only share the unique sound of African music with the world, but also provide a platform for independent artists. As he worked to bring the app to life, the entrepreneur continued to work full-time and he faced the obstacles posed by the Covid-19 pandemic. You will hear how though it wasn’t always an easy road for Leonard, his passion served as the driving force he needed to bring his dream to fruition—and the same can be true for you.

We will discuss:

  • Finding your target audience
  • The importance of effective marketing
  • How to preserve as you pursue your vision
  • And more

Reach out to Leonard on LinkedIn at https://www.linkedin.com/in/leonardnovati/ or via email at Leonard.novati@afrocharts.com.

RIFF Hosts:

Michele Tonkovitz: michele@greenonioncreative.com

Pat McGovern pmcgov@gmail.com